Demand for adult diapers is taking shape
Let me introduce the development prospect of adult diapers.
1. The demand for adult diapers is taking shape.
Demand and consumer desire are the conditions for the existence of the market. In the past, due to the staged restrictions of social development, people did not know what adult nursing pads are. But today, with the progress of society, adult diapers have not only appeared, but are also moving toward technological advancement. Developing in the direction of personalization and humanization, it has been able to provide consumers with increasingly perfect incontinence solutions technically. At the same time, due to the improvement of living standards, consumers' demand consciousness is awakening, and their desire for consumption is constantly increasing. The maturation of the nursing pad market has laid a solid foundation.
2. The market potential is huge.
In the world, Japan has the highest market penetration rate of adult diapers, which is 80%; North America is next, 65%; Western Europe is 58%; other regions are only 2%; the world average is 12%; and in China It is less than 1%. China's huge elderly population, ultra-low market penetration rate, and market demand that has yet to be fully awakened will create an adult nursing pad market with extraordinary potential, and it will also create a new era for the household paper industry. Another new world.
3. Purchasing power continues to rise.
With the improvement of living standards and the increase of retired elderly people in my country's one-child families, the elderly with strong purchasing power feel that it is inconvenient to rely on their children's services. Most of them are willing to spend their own money to buy adult nursing pads, and continue to pursue comfortable comfort Living realm and high standard of life quality. At the same time, the income level of young people born in the 1980s and 1990s is no longer what it used to be, and their purchasing power cannot be ignored. a leap forward"blowout"development of.