The first question, what is bamboo fiber?
Bamboo fiber is a cellulose fiber extracted from naturally grown bamboo.
Compared with traditional fibers, bamboo fiber processed from bamboo has the following three irreplaceable functions
Function One: Antibacterial and Antibacterial
Bamboo has a unique substance-"bamboo quinone", which has natural anti-mite, anti-odor and anti-insect functions. Observing the same amount of bacteria under a microscope, bacteria can multiply in cotton and wood fiber products, but the bacteria on bamboo fiber products can not only survive for a long time, but also disappear or reduce in a short time. The bacterial mortality rate is within 24 hours. Up to 75% or more. The natural antibacterial, antibacterial and anti-ultraviolet effects of bamboo fiber fabrics can still guarantee its original characteristics after repeated washing and sun exposure, without any allergic adverse reactions to human skin.
Function Two: Moisture Absorption and Ventilation
Observed under an electron microscope at 2000 times, the cross-section of bamboo fiber is uneven and deformed, and it is full of elliptical pores. It is highly hollow and has a strong capillary effect. It can absorb and evaporate water instantly. Among all natural fibers, bamboo The moisture absorption and air permeability of the fiber ranks first among the five major fibers. Under the conditions of a temperature of 36°C and a relative humidity of 100%, the moisture regain of bamboo fiber exceeds 45%, and its water absorption is 3.5 times stronger than that of cotton. It is known as "breathable fiber". The textile made with it is called "human second skin".
Function Three: Green and Environmental Protection
Bamboo is the fastest growing plant in the world. It grows 30 times faster than trees. It can grow up to 3 feet in one night. It can become a material in 2-3 years and can be planted for a long time. It can replace cotton, wood, etc. Resources are the most sustainable products on the market. With the decrease in forest coverage in recent years, the increase in natural disasters, and the scarcity of raw materials for conventional household paper, the use of bamboo to replace wood is obviously the best choice. At the same time, reasonable thinning will not only cause damage to vegetation, but also promote bamboo. Growth. In addition, bamboo can release 30% more oxygen than trees during growth and absorb 35% more carbon dioxide than trees.
The product made of bamboo fiber can be degraded naturally in the soil and will not pollute the environment after decomposition. It is a natural, green and environmentally friendly textile material.
Plastic Pollution Sweeps the World
At present, plastic pollution made of non-degradable materials such as PP is sweeping the world. In the deepest part of the ocean, there is no sign of life at 11,000 meters in the Mariana Trench, but plastics, the product of human activities, are found here.
Plastic is one of the most important basic materials for modern industry. According to Our World in Data statistics, since 1950, the world has produced about 8.3 billion tons of plastic, of which 9% is recycled, and 90% is landfilled, incinerated or discarded. Into the sea. And this 90% of non-recyclable garbage flows into the ocean in an amount of 8 million tons every year, which is equivalent to a large garbage truck dumping garbage into the ocean every minute, causing more than one million marine organisms to stop breathing due to plastic. the total amount of floating garbage has more than 26 million tons, and has reached the north and south poles, the world's last piece of pure land is also occupied.
Plastic Ban has become a Global Trend
Scientists pointed out that plastic products may not degrade for centuries, and its pollution crisis may cause the earth to fall into "permanent pollution", which triggered a global "plastic ban"-December 4, 2018, the United Nations announced the launch of global anti-plastics Pollution action; in early May 2019, plastic waste was included in the global import and export restrictions; up to now, more than 40 countries and regions including China, France, the United States, Australia, Kenya, etc. have introduced bans, restrictions, or controls on non-degradable plastics Policies and regulations used. More than 60 countries have formulated policies to control marine plastic pollution, and 43 countries have made relevant commitments to protect the ocean. The United Nations Environment Programme launched the "Clean the Ocean" campaign in February 2018, with the goal of eliminating this type of garbage by 2022.
The Global Forest Area Continues to Shrink
On July 21, 2020, the Food and Agriculture Organization of the United Nations stated that since 1990, the global forest area has continued to shrink, and a total of 420 million hectares of forest have been destroyed. In the United States alone, 200,000 trees are cut every year for the production of disposable diapers.
According to FAO, forests provide food and livelihoods for millions of people around the world, and provide homes for more than 60,000 different trees, 80% of amphibians, 75% of birds and 65% of mammals on the planet. It plays an important role in reducing carbon emissions and coping with climate change.
The net loss of forest destruction is 178 million hectares = Libya's land area
The outbreak of the 2019 coronavirus has highlighted the importance of protecting and sustainable use of nature, and once again made us realize that human health depends on the health of ecosystems. "How to protect the natural resources and environment on which we live while developing the economy" has become a global issue.
As an important non-wood resource, the development of the bamboo fiber industry has practical significance in the context of global warming and wood shortage.
It can reduce the generation of plastic waste from the source, while also protecting our precious tree resources-this is the primary reason why we regard bamboo fiber products as the company's strategic products. After analyzing the market, we found that bamboo fiber products are expected to become mainstream products in the global market in the future.
Strong Environmental Awareness in Europe and America
The US Environmental Protection Agency was established in 1970 with the mission of "repairing the polluted natural environment, establishing new rules, and guiding the American people to create a cleaner environment." At the same time, as environmental issues have received increasing attention, various environmental protection organizations have also been established. Practicing environmental protection in daily life has become a consciousness of the American people.
Many European countries have also explicitly written environmental protection into their constitutions. For example, the Norwegian Constitution has the following clause: "Everyone has the right to a healthy environment and a natural environment where productivity and diversity are protected. The use of natural resources should be based on comprehensive long-term considerations, so that this right of future generations should also be protected."
The British government attaches great importance to cultivating environmental awareness among students and the public. Starting in the fall of 2018, students are encouraged to be close to nature and young people are encouraged to take care of nature and improve the environment through social actions.
On the issue of reducing plastic waste, the UK has launched a series of targeted education activities for the public:
The mature environmental protection industry in Europe and America
In European and American countries, degradable plastics have been developing rapidly for 18 years. The mainstream suppliers of biodegradable plastics in the European and American markets include Natureworks, BASF, Novamont and Mater-Biopolymer.
From the perspective of market distribution, Western Europe is currently the largest consumer market for biodegradable plastics, accounting for 55% of consumption, which is far ahead of Asia-Pacific, South America and other regions.
With the widespread popularization of environmental protection and sustainable development concepts, the world environmental protection market is showing a momentum of rapid development.
In 2019, the scale of the global environmental protection market reached US$1,264.970 billion, an increase of 3.20% year-on-year. It is expected that the global environmental protection market will continue to maintain a steady development trend in the future, and the total global scale will reach US$1,388.580 billion in 2022. The United States is the country with the largest environmental protection market today, accounting for more than one-third of the global environmental protection market; Europe ranks second in the world in the field of environmental protection.
Increased Global Environmental Consumer Demand
With the increasing awareness of environmental protection, the proportion of consumers considering green environmental protection is gradually increasing among the determinants of consumer choice. More and more consumers are beginning to pay attention to sustainability issues-Kantar Consumer Index 2019 is based on a survey of 65,000 consumers in 24 countries in Europe, Latin America and Asia, the "Who Cares, Who Does" report shows, 52% of consumers worldwide are concerned about "sustainability" or have begun to actively reduce waste in various ways. Among them, climate change, white pollution and water pollution are the sustainability issues that global consumers generally pay most attention to. This kind of ecological anxiety is affecting people's shopping choices, prompting people to choose environmentally friendly products that can make them feel at ease. The environmentally-friendly consumer group advocating healthy and green life is gradually growing, and ethics, environmental protection and quality are gradually becoming essential elements of a brand.
2019 Kantar Consumer Index Survey Report "Who Cares, Who Does"
More than half of Chinese consumers are concerned about "sustainability" and have begun to actively reduce waste in various ways
Consumers pay more attention to sustainability and demand for environmentally friendly products increases
According to eBay UK site data, from January 1 to January 20, consumer searches for the term "sustainable" increased by 93%. In January last year, eBay UK consumers searched for "vegan" twice per minute, while the search frequency for "reusable" was three times per minute; women are the main force in purchasing sustainable products. Search is 2.5 times that of men.
Consumers increasingly value the environmental protection or morality of products
Channels for environmental protection products in Europe and America
Offline channels-organic supermarket
Whole Foods Market-the nation's largest natural food and organic food retailer, with 265 branches, mainly selling organic products, and all product packaging insists on using Eco-Friendly materials.
Offline channels-plastic-free shelves
Dutch supermarket chain Ekoplaza launched the world's first plastic-free aisle in its Amsterdam store. One of the aisles of Ekoplaza has been planned as a plastic-free product area, using alternative biodegradable packaging when necessary. Ekoplaza has successfully implemented plastic-free shelves to 74 other branches before the end of 2018, committed to the concept of plastic-free life.
Online channel-eco-friendly store
At the end of 2017, wearthlondon, the UK's first vegan eco-friendly online store, officially opened in London. Wearthlondon has everything from cosmetics, daily necessities to environmentally friendly furniture, and all product packaging uses recyclable materials.
Online channel-ordinary supermarket
Ocado-the largest online supermarket in the UK, in order to promote environmental protection, returning a plastic bag can return 5 pence. Many eco-friendly brands have settled in Ocado, including biodegradable wipes, garbage bags and toothbrush cups.
Competitive product comparison
Sweden ECO by Naty: Promote 0% oil plastic on skin
The official propaganda diapers are made based on natural plant ingredients, but it does not specify which fiber is used, nor does it clearly indicate its biodegradability.
Denmark Bambo Nature: Respect the natural environment, use only high-quality materials, and be skin-friendly and eco-friendly
The official advertised that diapers have environmental certification and are environmentally friendly, but did not specify which fiber was used, nor did it clearly indicate its biodegradability rate
The surface layer of the diaper is made of 100% biodegradable bamboo fiber. SGS certification has a degradation rate of 70.1% within 147 days
Environmental certificate: OK biobased / FSC / OEKO-TEX
Why choose bamboo fiber products as the company's strategic products
①Bamboo fiber itself has the three characteristics of antibacterial, antibacterial, moisture absorption and breathability, and environmental protection
②With the promulgation of the global plastic ban and the declining tree resources, biodegradable materials such as bamboo fiber will eventually replace non-degradable plastics, and bamboo fiber products are also expected to become mainstream products in the world in the future
③ Europe and the United States have strong environmental awareness, mature environmental protection industries, and high acceptance of bamboo fiber products. Coupled with the increase in global environmental consumer demand, eco-friendly stores and organic supermarkets are blooming everywhere. In addition, most of the well-known environmental protection brands on the market use plant fibers, and there is no specific description of the degradation rate. The 100% biologically explainable bamboo fiber product market can be said to have huge potential.
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